The Diamond Industry Requires a New Narrative and Rebrand to Secure its Future – DMCC Report

DMCC’s latest thought leadership report provides a detailed analysis of the diamond industry and the transformative impact of new technology on supply chains. The industry’s ability to reposition itself in line with shifting consumer preference is essential to securing future growth experts say. Building on the discussion at the 2019 Dubai Diamond Conference, the report identifies four necessary steps to secure a future for diamonds.

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