Pitch Deck by Ratan Tata


WHAT IS A PITCH DECK? A short overview of your business idea often used when presenting to investors and raising funds

A BASIC TEMPLATE – The following elements usually constitute a normal pitch deck

PROBLEM – What is the problem you are trying to solve? Validate the problem with real-life examples

SOLUTION – What is your solution to the problem?

UNIQUE SELLING PROPOSITION – What characteristics make your solution a “never-before” solution

COMPETITION & BARRIER TO ENTRY – How do the current solutions compare with your solution? How easy is it to replicate your solution? What category of competitors do you belong to?

REVENUE MODEL – How do you make money off your solution? Ex: subscription Model, Direct Sales, Ad-based 3 to 5-year projections Your top cash burn reasons

TARGET MARKET – The size of the market vs the percentage you are targeting A granular profiling of your customer For eg: age, geography, purchase habits, personal traits What channels will you use to get to this market?

YOUR PRODUCT/SERVICE – Explain how your product/service adds value Try and explain in layman terms Ideally, anyone reading this slide should understand it

MILESTONES – Milestones you have reached so far. For eg: prototypes, patents, pilots, etc. Milestones for the next 1, 3, and 5 years if possible Milestones for what you would do if you got funded

FUNDING SO FAR – Mention funds raised through other investors & soft commitments It helps build credibility and validation Mention realistic numbers for expected funding

THE TEAM – Introduce your founding members Along with credentials, you can mention why they’ve involved Exhibit unity in thinking, in strategy

NOTES THAT MIGHT HELP – Validate every possible slide with data. Numbers don’t lie. It is usually not a great idea because you think so, but because your target market said so. Don’t be afraid to recognize that it won’t work and change direction or drop it completely. The right idea might be the next one. Getting funded does not mean success! Pitch less like a presentation, more like a story!

THIS DECK IS NOT EVERYTHING – It is a good starting point, but might not cover everything Don’t make the deck too long Google all the terms anyway to know more about each one

BEST OF LUCK! As long as there is that fire in your heart, you will find a way! Office of Mr. Ratan N. Tata

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